Road marking — company site · 2026

Mari Lines

Services, project references, quote request. Clean, technical, trust-building for B2B clients.

The real site. Click to open it large and live — click around, you stay here.

The brief

A road-marking company with no online presence, while most B2B leads today first search online for 'who does this'.

The solution

Clean, credible B2B site with services, project references and a quote request form. Enough to generate leads, no more than that.

Result

Fast, trust-building B2B positioning
Quote form to email
Mobile-first design

Mari Lines does road marking — a B2B niche with zero online presence. The problem isn't 'a pretty site' but credibility: 80% of B2B decision-makers today first search online for 'who does this professionally'. No site meant: not in the running.

In numbers

Online presence

findable + credible

before: none

Quote request

form 24/7

before: phone/chance

First impression

professional, fast

before: n/a

Key decisions

Trust over flash

No animation spectacle. B2B decision-makers want to quickly see: do they really do this, can I reach them. Clean, fast, concrete.

Project references as proof

In B2B, proof sells, not promises. Concrete delivered projects carry more than a nice slogan.

One clear call-to-action

Not ten buttons. One path: request a quote. The rest of the site only supports that one action.

Timeline

Week 1 — Positioning
What makes Mari Lines credible to a B2B buyer.
Week 2 — Design + content
Clean, mobile-first structure around services and references.
Week 2 — Quote flow
Form that emails the business directly, no noise.
Week 3 — Launch
Live, fast, findable. Small in scope, sharp in goal.

What I'd redo

This project re-proved: for B2B, less is often more. The temptation to add 'more' was there, but every extra section weakened the single path to the quote. Next time I hold that discipline from the first sketch rather than pruning later.

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